Romeo and Juliet - Zeffirelli and Luhrmann Essay Example for Free

Romeo and Juliet Zeffirelli and Luhrmann Essay The two main film interpretations of Shakespeares Romeo and Juliet are Zeffirellis, made in 1968, and Luhrmanns, made in 1997. Although they use the same original script written by Shakespeare, these two films are very different. Zeffirellis is set in the 16th century, at the time when the screenplay would have first been written whereas Luhrmann has set his film in modern time but still using the Shakespearian language. The most popular and well-known scene of Romeo and Juliet is the balcony scene where Romeo and Juliet first declare their love for each other. Luhrmanns version of the balcony scene is started with a shrill crash as Romeo enters the Capulets house and knocks a post to the ground. This gains the audiences attention immediately for the scene. Romeos movements are clumsy and speech is fast-paced and raspy. Romeo escapes outside and awkwardly attempts to climb a vine below Juliets window. The camera pans out frequently to show the view of their entire Capulet estate, this shows the importance of where they are as its a forbidden area for Romeo to be. Romeos inept actions put a brief comical twist into this classic tragedy. From Juliets window, a small figurine of the Virgin Mary can be seen for a short time through the curtains. This has a strong symbolic meaning, showing the contrast between Romeo and Juliets sexual intentions and a sense of purity and religion. It could also be a symbol of warning meant for Romeo and Juliet. When Juliet is first seen in the Lurhmann version, she is the complete opposite of Romeo. Juliet is wearing a flowing white dress, signifying her innocence and inexperience; she delicately exits an elevator and begins to speak her lines with full use of facial expressions, acting confused and stressing the unimportance of names. Romeo jumps out abruptly and the serenity of Juliet looking over her swimming pool is broken by her shocked high-pitched scream. The two fall together into the pool with the same startling affect used at the opening of the balcony scene, grabbing the attention of the audience. The sudden movements are quickly slowed as Romeo and Juliet start to talk. Their words are hurried and there is an obvious need for secrecy which is stressed by the security cameras and guards surrounding the area. Their kisses are romantic and loving but not lacking  passion. Juliet is suddenly struck with fear of being caught with Romeo and with another sudden movement, she leaves the pool. The scene ends romantically and with both Romeo and Juliet feeling happy. Throughout the film, Romeo and Juliet are both on the same level, showing that their characters are equal at this time. The romantic feel is constantly interrupted by sudden movements or noises to keep the audiences concentration, making the film interesting to watch. Zeffirelli starts the balcony scene with Romeo gazing longingly at Juliet who is on her balcony dreamily staring across her garden. Romeos lines are whispered, romantic and spoken very slowly and softly. The scene is shot through the leaves to show the mystery and danger of Romeos being there. The bright light silhouettes Juliets figure like an angel. Juliets dress is low cut and quite revealing making her seem mature and seductive, which is very different to Luhrmanns interpretation of Juliet as his is very innocent. When Juliet first sees Romeo, her actions become quick, rushed and sudden. Juliet spends the entire When Romeo and Juliet share a kiss it is sexually motivated and very passionate. Romeos movements become excited and quick as he swings from trees. The relationship between Romeo and Juliet is very passionate and lustful as opposed to how the relationship was portrayed in Lurhmann. When Juliet decides its time for Romeo to leave, the pace of the film slows once again. The voices become romantic instead of sexual. As Romeo and Juliet part, the camera pans out to show their hands drifting further apart from each other in a slow lethargic movement showing the separation and isolation of Romeo and Juliets character. Zeffirellis film was very serious, stressing on infatuation where as Lurhmanns film was light-hearted and showed real love between Romeo and Juliet.

Oxendales Marketing Strategy Analysis

Oxendales Marketing Strategy Analysis Anthony Nolan Marketing Campaign Oxendales started off as a purely clothing supplier when they first appeared online but nowadays they sell a lot of different things from home wear to electricals and entertainment items. Through broadening their stock range, they have become a more desirable option for many more segments of the demographic. This report will show how Oxendales go about their business and how they are viewed by the public that use their service. Oxendales marketing campaigns are ongoing. They are around a long time and their name is a household one. Nonetheless they do still need to get their product out there. With this company, selling items is just part of the offer. They also give credit and charge interest on that credit. They make a lot of money doing business in this manner. Once a new season collection of clothing is announced their marketers set in motion a plan that gets the new arrivals from the storehouse to the public. They appear to have a good idea of who they are targeting with their campaigns. The demographic being targeted is the medium to low income earner or people on social welfare; people who can afford to pay instalments but cannot necessarily afford to buy a product outright. For this segment of the market, Oxendales are often an invaluable ally in helping them to clothe themselves, their families and their homes. Oxendales have a huge selection of items on offer for people and for the household. They tend to bring out two new lines of clothing every year. The different styles and items are reflective of the different seasons. The first line of the year is the Spring/Summer collection, which typically comes to the fore around March or April. Then around September they announce their Autumn/Winter collection. Oxendales introduce their new lines typically through a number of channels that they feel will get their product specifically to the target segment. They show their stock on television, using TV3 as their main channel for showing people the wares on offer. They utilise the show Ireland AM to get their new offers into the vision and minds of the public. At the same time as being seen on television they will also be launching advertising collateral campaigns on many different levels, from more television advertising to social media and physical paper advertising. They will follow this up by interacting with the public one-to-one in trade shows such as the Womans World Show which is a yearly event held at the RDS in Dublin. This public relations meet and greet is meant to align Oxendales with many of the other company brand competitors attending the show as well as get their own brand into the minds of the public or to cement their brand in the minds of people who already know of them. No matter where and through what channel they are showing their items, one will find a consistent feel to their advertisements. The colours used are often very alike across all of their advertising campaigns. If one is reading a flyer that falls out of a magazine they will feel that the look of that flyer is consistent with an advertisement they may have seen on-line for example The visual connection is apparent. The consistent look leads on to the famous Three Cs of marketing. Do Oxendales fulfil this criteria? Well their communications are first class. Their advertisements and language used is clear and concise and is not in the least confusing. They sometimes communicate how simple it is to get credit from them as much as their actual items for sale. Their items are often not as Compelling as their credit offers. Oxendales can often reel in a buyer through the promise of buy now-pay later. This is a compelling way to attract custom from the target segment. Their look remains Consistent throughout. Their colours and designs used for advertising is instantly recognisable and they do utilise consistency across channels. Oxendales use integrated communications too. Every time a piece of Oxendales literature is examined or online source seen, one can immediately identify that the company link to the other places they are available to view as well as to their website. They often also link to their credit facilities which experience has told them is a unique selling point. The Marketing Mix The Product Being Sold The most important part of Oxendales overall product is convenience. Online Shopping is on the rise according to Roy Morgan Research (2015). So, from that we can conclude that people are using the convenience of online shopping for a myriad of reasons. What are these reasons? Upstream Commerce (2012) quoted the eight most important reasons that people shop online as Convenience, Better Prices, Variety, Fewer Expenses, Comparison of Prices, No Crowds, Compulsive Shopping and Discreet Purchases. We will see many of these reasons pop up again and again. Barbara Thau of Forbes.com (2013) quotes a study by strategy and marketing consultants Simon, Kucher and Partners when she propounds that 24% of online shoppers like to buy books, consumer electronics and entertainment online while 18% of online consumers prefer to buy health and beauty products, toys, sports equipment, hobby interests, clothing, merchandise and furniture online. This is an interesting finding in relation to Oxendales online activity. 24% of online shopping is spent on books, consumer electronics and entertainment. How many of these do Oxendales supply? The answer is two of the three. Oxendales will sell a person everything from an IPod to an Xbox and from a television to a heater (and many, many items in between). Books are the odd ones out. We move on 18% of people shop online to buy health and beauty products, toys, sports equipment, hobby interests, clothing, merchandise and furniture. That is seven categories of items that could possibly be sold online. Again, how many of them do Oxendales sell? The answer is Five. This online behemoth sells all of that list barring hobby interests and merchandise (though all things sold could be classed as merchandise surely?) So going by the experts views on why people shop online, one would have to conclude that Oxendales understand the reasons and offer an excellent product to people in their online store in order to fulfil the needs of their customers. Specifically however a product is more than just an item. How does this company fulfil the other range of criterion that goes to tick the product box in relation to Marketing? Quality: Like many shops, both online and physical, the quality of item bought is directly linked to the price of the product. Having sampled many of Oxendales products they have been found to be durable and fashion sensitive. Certainly as an online shop, Oxendales is seen as a high quality outlet. Image: The image of Oxendales is linked to a few things. Firstly, it is seen as somewhere that people can buy things now and pay later, thanks to their simple and effective paying plans. They are also seen as ultra-convenient. Oxendales have a wonderful selection of items too in a vast array of sizes and models. So the overall image is one of ease of access to what people want and ease of payment. Branding: Oxendales is a household name. They have been around since 1875 (Oxendales: About, 2016) so it is understandable that in that time they have become so well known. Features, Variants and Mix: As alluded to earlier, this online super store offers many items in many different configurations, sizes, colours and categories. Customer Service: Excellent customer service is available, through online, telephone and written media. When an order is received, the packaging staff also include a return label in case an item does not suit the customer for whatever reason. Availability: Always available to use, every moment of every day of the year. Warranties: Oxendales offer a refund, repair or replacement service on all items purchased that do not reach the consumer in perfect condition (Oxendales: About, 2016). Promotion Oxendales promote sales by giving special offers on their website. The have seasonal promotions in which they offer certain items at a discount price. When Spring arrives, they will often sell outdoor furniture and garden implements at a special discount. In addition to their discounted stock, they also promote through email by giving existing customers money off codes that they can apply to their basket the next time they are online for a discount. For non-members, the company will email introductory offers always highlighting their easy payment option. Almost everybody who applies to Oxendales will be accepted for payment through credit. This company is a market leader in direct marketing. Price It appears that Oxendales do not believe in low price equalling higher sales. Their prices are never as low as one might find on the bargain rail of a local department store. Even when discounts are given, one might find that the item on discount would still exceed the price of a similar discount in a high street shop. As far as positioning goes, the idea that Oxendales wants to hold in the mind of consumers is one of ultimate convenience and ease of purchase. Due to their massive stock one can find almost anything within their range to suit them. Due to their credit facility, one can spend money that they do not actually have and then pay off the cost of the purchases over a set period of time. Due to the company accepting almost anyone that applies for credit, that will place a multitude of people in a catchment net for business, particularly approaching festive periods and leading up to birthdays, weddings, interviews etcetera. The position of Oxendales as a brand is very much one of convenience. However, when people are finding it difficult to keep up to date with payments then the company could be seen as a nuisance and increasingly in a bad light due to their continued letters and phone calls, even though the reason for the continued negative correspondence lies with the consumer. Finally, Oxendales do not only sell through a credit account payment option. They also allow people to pay directly like any other online shop, through use of Credit/Debit card. They do not allow payment through an online bank such as PayPal however. Place Oxendales use a number of different suppliers as part of their distribution channel. Many of their suppliers are little known brands like Premier Man for example. These brands are created and sold exclusively in online shops like Oxendales. The items are produced at low price in many Asian countries, shipped to Oxendales warehouse and then sold on to the consumer or end-user. The company also sell high street brands such as Levis, Wrangler, Toshiba, Black and Decker and Timberland to name a very few. It is the same type of distribution channel. Oxendales buy in the stock at the stock price and then sell on with a mark up to the customer. Of course Oxendales also gain revenue through the interest they charge on their credit facility. The sales support for this company is quite good. They can be contacted by telephone, through a form online on their page and by email. The best way is by far by telephone as one knows they are being heard and they will get an immediate response. The company use a first level channel for selling goods. The goods are produced and then sent directly to Oxendales without the need for a wholesaler. The company also has a presence on social media such as Pinterest, Instagram, Facebook, Twitter and Blogger. People As far as customer contact goes, Oxendales rarely need to interact with anyone. They do have a phone contact number and there is an automated response which, if navigated correctly will eventually lead to an operator who is usually very friendly and interested in the query being made. However because their system is so well set up online, there is little need for assistance from another person in order to order goods or return them. Having said that they do have top quality IT staff who keep the website current and glitch-less so that the business of making money can continue apace. The webpages of the Oxendales website have all of the facilities that even the most limited computer user might need and understand. The people who work on the image of the company have done a good job keeping the convenience image to the forefront. They also superbly make the consumer feel that they are getting a bargain when in fact they may not be, not compared to a high street store. However the consumer often values convenience over price. Process The process used is very definitely a customer focussed approach. Oxendales want to radiate a friendly and relaxed approach to consumers in everything they offer, from getting the customer to choose the products to be bought to getting the customer to part with their money. Everything on the website is streamlined and very easy to navigate. Most modern internet speeds will allow for easy navigation and very quick page loading. The design of the website is excellent. The pages scroll and it is up to the user of the site to choose how many items to view per page. There is also a facility where one can sort the item content on a number of criteria from Best Sellers, New in, On Sale to Ratings, Price lowest to Highest and vice versa. Moving from one area to the next is very easy too with the use of a docked banner at the head of the page displaying the different department names, each one hyperlinked to the appropriate section. The actual process of finding, adding to the basket and checking out ones selections is very easy on this website. It gives the impression of years of experience on the companys part. Physical Evidence The whole online experience of shopping at Oxendales is really a very good, easy and addictive one. Given a large enough spend limit it could be imagined that many people would get themselves into a lot of debt in a single visit. Once one uses this site, and provided one has some credit left on their account, it is almost a certainty that one will return and purchase again and again. The whole feel is one of ease and once a purchase is made, one of fulfilment. Oxendales offer a positive feeling to people visiting their site. When the products ordered do eventually arrive at ones front door, they are always packaged superbly in a heavy weight plastic outer layer covering a bubble wrap and a thinner plastic inner layer. They come with a printed receipt and a printed returns label should it be required. Really the whole process from ordering to actually receiving the goods is very simple and incredibly stress-free. Visible Metrics Not having access to information about Oxendales Social Media internal metrics one can only comment upon the visible on-page information that is available to all viewers. On Facebook, Oxendales have 20585 followers. The Facebook page receives between one and four new posts from the page manager each day. New posts receive on average four likes each Judging by the amount of likes for their posts, their followers either do not regularly visit the page or they do not like the posts. Due to their continued success in the online shopping market, one could conclude the former reason for the lack of post likes. There have been seventeen visitor posts going back to December 17th 2015, from a membership of over twenty thousand. Oxendales post both images and video files to their Facebook page but neither are very popular Oxendales have 1344 followers on Twitter The Twitter Page receives between one and five new posts per day from the page manager. New posts receive an average of one like each New posts are rarely retweeted Like Facebook, it can be construed that their presence on Twitter does not greatly contribute to their actual sales on their website. Very rarely does any one of the 1344 followers ever reply to a tweet on the Oxendales Twitter page Oxendales has 23 followers on Instagram They have posted 184 images on Instagram Out of 184 posts, they have received just 5 comments Out of 184 posts, they have received 114 Likes concentrated on 26 of the total posts Without access to their page metrics and only going on the visible data one could conclude that Oxendales success is certainly not based upon their online presence. From the information gained one can see that very few people interact with the company through social media. For this reason, it must be concluded that their success is based upon other strategies. Targeted Demographic Oxendales has an emphasis on contemporary womens styling ranging from sizes 12-32 and were constantly developing our collections to bring you the latest looks that will keep you on-trend throughout the season. With our brand ambassador Lorraine Kelly choosing her favourite pieces, were making shopping for plus size clothes, lingerie and wide fit shoes and boots fun, easy and enjoyable regardless of age, size and shape. (Oxendales Website, 2016) The above direct quote is taken from the home page of the Irish Oxendales website. They do offer clothing for children too and for men and they offer homeware and electrical goods. However, this is the headline from the home page of their website. This above all would intimate the following: That the company are targeting the female demographic above all else. That they are attempting to target all age groups of adult women. That they are attempting to target all shapes and sizes of adult women. That they are targeting women who are fashion sensitive and want to be dressed in up to the minute styles Once one clicks on the Menswear hyperlink, the following is displayed: At JD Williams we know that finding stylish menswear that fits perfectly can be tricky. Our collection of big and tall menswear comes in a range of sizes to give you perfectly proportioned design. We have t-shirts, polos, coats and jackets in chest sizes 36-66, plus our trousers and jeans are available in 5 leg lengths, including extra-short and extra-long leg and waist sizes 32-64. Discover how easy it is to find the perfect fit for every occasion. (Oxendales Website, 2016) Oxendales is still the page header however Williams and Brown is the Menswear Department name. They are using this ploy of renaming the department to make it distinct and separate from the other departments. Their catch-line on this page would suggest the following: That they stock many different types of clothing from T-shirts to jackets to trousers That they cater for all sizes of man, tall, small, fat, thin and everything in between You name it, kids need it. Cots, highchairs, clothes, shoes, coats. But with all this in one place, shopping for your family has never been simpler. Look out for our new range of girls and boys clothing in our collection of baby, nursery and childrens essentials. (Oxendales Website, 2016) This demographic is aimed at the younger generation and is found on the kids page of the website. So what can one glean from this statement? They stock items for many ages of child They stock items for both girls and boys So what can be concluded from the information gained? The conclusion has to be that Oxendales, while catering for many different types of person and interest, primarily wants women to visit their site. This is suggested by the first page loaded on entering the website being aimed primarily at women. The want ladies of all ages and who are fashion sensitive. They probably know that even in the year 2016, women still do a lot of the buying for the household and therefore by targeting women on their home page, they are indirectly offering them the other areas of the site for their perusal also. The tag-lines on the Menswear and kids-wear pages are also aimed at women as well as men. They continue to talk about interests of women, the perfect fit and fashion. Advertising Campaign Oxendales advertise their online business in a number of ways. They use different online sources and some physical ways to advertise (as opposed to intangible online advertising). Their latest advertising technique is to sponsor television shows. They are the current sponsor of the popular television drama Downton Abbey. This means that every time the show is on television, the Oxendales brand is shown on-screen prior to the start of the episode and at the start and end of every advertisement break. This is more than just advertising of course as they are also positioning their Brand next to the aristocratic gentry of a period now long since passed. The nobility and wealth of the families portrayed in the show places Oxendales into a high class light by association. They also advertise on television on daytime television. Ireland AM is a popular morning show mostly for stay at home mothers and unemployed people. The latest fashions available from Oxendales can be seen quite often being modelled on this show. Ireland AM also tend to use real people as models rather than incredibly beautiful sculpted catwalk ladies and gentlemen. This is good for Oxendales as they are trying to sell their brand to the people in the street. On the negative side, using normal people their clothes may not look as glamorous as they would on a professional model. Oxendales advertise online on such sites as hotfrog.ie and rollercoaster.ie. The former is a business directory and this type of advertising is quite astute as people use business directories all the time to locate phone numbers and addresses. Having an ad in such a place should serve the company well. The latter, rollercoaster.ie is a parent and pregnancy site. One can immediately see what Oxendales intentions are here. They are appealing to the mother on behalf of the child; they sell for both. Their online presence also stretches to social media. Not only do they have their various social media pages but they also have paid advertisements in the side bars on the various pages on various sites. Finally, they use the old fashioned paper and card as advertising media. Quite often in glossy womens magazines, postcard sized spam cards will fall out when opened. This junk often consists of various offers and advertisements for different shops, both physical and online. Oxendales do advertise in this manner. They also buy advertisement pages within the magazines pages. Their other paper advertising is through their own full and mini-catalogues. The full Oxendales catalogue is only available through request from their site. However, the mini-catalogues showing their latest offers are sometimes distributed through peoples letterboxes and as a third party supplement in Sunday Newspapers. Bibliography ONLINE SHOPPING STATS: http://www.roymorgan.com/findings/6095-online-shopping-on-rise-201503182332 WHY SHOP ONLINE? http://upstreamcommerce.com/blog/2012/02/14/8-reasons-consumer-likes-shop-online WHY SHOP ONLINE? http://www.forbes.com/sites/barbarathau/2013/10/08/why-consumers-really-shop-online/#304510da4ab5 OXENDALES ABOUT US: http://www.oxendales.ie/shop/aboutus/aboutUsView.action?cm_sp=OXI-Footer-_-AboutUs-_-AboutUs MARKETING CAMPAIGN: http://www.cio.com/article/2377257/online-marketing/7-ways-to-create-a-successful-integrated-marketing-campaign.html OXENDALES IRELAND: http://www.oxendales.ie/?PROMO=2000gclid=CjwKEAjww9O3BRDp1tq0jIP023YSJAB0-j1SZzTjxpFOGyGZev_jbyMQPHU5trQzI0Kn6-f5OQA2NhoCPDHw_wcBgclsrc=aw.ds Principles of Marketing 8th Edition, Kotler and Armstrong 2012, Prentice Hall Pearson, Ps 4/5/6 38-45

The formation and objectives of the IFAC

The formation and objectives of the IFAC IFAC the (international federation of accountants) is a non governmental and a global organization for accountancy professional, formed in 1977 in Munich -Germany at the 11th world congress of accountants. Currently there are 164member bodies in 125 countries and jurisdictions, representing over 2.5 million accountants. Source: Q FINANCE The complex world of international auditing regulation. Objectives of IFAC The main functions of IFAC are to guard the interest of the public by developing international standards, promoting international convergence and contributing to the development of the accountancy profession worldwide. Source 16th Jan 2008.Allen Blewitt, ACCAs chief executive, goes head to head with Ian Ball, IFACs chief executive, in a wide-ranging discussion of IFACs work and the added value it offers both to its members and to accountancy professionals worldwide .What does IFAC actually do for me ? (http://www.accaglobal.com/members/publications/accounting_business/archive/2008/january/3059282). Formation of IFAC From a very long period of time, it was believed that accountancy showcased itself as an international profession, but it was only during the early 1960s that initiatives regarding the international standardization in accounting and auditing practices bechanced. In the year 1962, the 8th global congress conducted in New York conceptualized the idea of setting the international standards that would govern the accounting and auditing practices worldwide. However during the year 1967 in order to examine the needs of accounting profession, the 9th global congress constituted the international working party and to report back to the next international congress held in Sydney (1972). In the 1972 congress an International Co-ordination committee for accounting profession (ICCAP) was formed, following the report of the international working party. Apparently the ICCAP had also been given the remit to recommend changes for widening its work, but opinions continued to be divided, at times there were discussions about the expansion of ICCAP to become an INTERNATIONAL FEDERATION OF ACCOUNTANTS. Thus after due consideration the final report of ICCAP declared the proposed constitution of IFAC. Source THE FORMATION OF THE INTERNATIONAL FEDERATION OF ACCOUNTANTS by Prof Christopher Humphrey, Manchester Business School, England and Anne Loft, Lund University, Sweden. (http://www.ifac.org/download/ifac_history_article_2-2007.pdf ) Setting Standards, Making History: The International Federation of Accountants (IFAC), 1977-2007 by Prof Christopher Humphrey, Manchester Business School, England and Anne Loft, Lund University, Sweden. Transparency and alliance with member bodies is the main aim with which the organizational structure of IFAC has been designed. The IFAC council consists of 15 National representatives (a president, deputy president and 2 vice presidents).The main objectives of the IFAC council and the board is to look after the overall governance and the management of the organization. The council and the committee members are country representatives (if there are two or more member bodies in the country they will be collectively represented by the appointed national representative). Source http://www.ifac.org/About/2009-annual-report/ifac/structure/index2.html PROJECTS IMPLEMENTED BY IFAC INFLUENCING THE FINANCIAL REPORTING /AUDITING PRACTICES WORLDWIDE Introduction to the general standard setting initiative taken by IFAC Development, promotion and enforcement of globally recognized standards are the only fundamental way to protect public interest. The above mentioned criteria are also the only means to ensure the prospect of information upon which investors and other stakeholders rely on. The International Accounting Education Standards Board (IAESB), International Ethics standards board for accountants (IESBA), International Public Sector Accounting Standards Board (IPSASB) and the International Auditing and Assurance Standards Board (IAASB) are collectively referred to as the public interest activity committee and they follow a rigorous process in a transparent, efficient and effective manner that supports the development of high quality standards in the public interest. These independent standard setting boards have consultative advisory groups which include public member and the publics perspective. Another initiative taken by IFAC with regard to the standard setting process is the Compliance program established by the IFAC board that evaluates the quality of the IFAC members and associates as to whether they use the best possible criteria to initiate a standard. The Compliance Advisory Panel (CAP) oversees the implementation and operation of the IFACs compliance program. IFAC initiates standard setting boards not only highlighting to the professional accountants (Professional Accountants in a Business committee) and public interests but also several initiatives have been taken to address the issue of the small and medium business and the developing nations. Such as the formation of Small and Medium practice committee that ensures standards produced are applicable to Small and medium practices (SMPs) and Small and medium entities (SMEs).The Developing Nations Committee which oversees the interest of the developing nations and the Transnational Audit Committee that deals with the needs of the members of Forum of Firms(FoF). BACKGROUND ON THE INTERNATIONAL FEDERATION OF ACCOUNTANTS (Pg 4- 6)à ¢Ã¢â€š ¬Ã‚ ¦web.ifac.org/media//d/international/background-information-on-t.pdf

The Masque o the Red Death Essay -- essays research papers

Edgar Allen Poe's The Masque of the Red Death is an elaborate allegory/microcosm that combines objects in the story with visual descriptions to give focus to the reader's imagination. In the story, a prince named Prospero tries to dodge the Red Death through isolation and seclusion. He hides behind seemingly impenetrable walls of his castellated abbey and lets the world take care of its own. However, no walls can stop death because it is inescapable and inevitable. Visual descriptions in the story are used to symbolize death. Poe's use of language and symbolism is shown in his description of the seventh room in the suite, the ebony clock, and the fire. The first symbolic mean of death is depicted in the seventh room in the suite. Poe says, "The seventh apartment was closely shrouded in black velvet tapestries that hung all over the ceiling and down the walls, falling in heavy folds upon a carpet of the same material and hue". He uses the seventh room to symbolize the final stage of life, death. He sees the black velvet tapestries as blood flowing from the ceiling and walls to the floor. The relationship between blood and death is important because he wants the reader to have a visual image of the blood pouring down the walls as a form of death. The fire lighting the suite of rooms is another object in the story that represented death. He says, "...There stood, opposit...

Nuclear Power And Its Uses :: essays research papers

Nuclear Power and Its Uses At first nuclear power was only seen as a means of destruction but after World War II a major effort was made to apply nuclear energy to peacetime uses. Nuclear power if made when a nucleus of an atom is split to release a powerful burst of energy. Though technological advancements nuclear power now supplies us with new medical aids, a new power source and new ways to do scientific research. New medical advancements are being produced rapidly due to nuclear power. Nuclear material is now being used to treat diseases. Pacients suffering from cancer can then be exposed to the healing effects of the radiation under controlled conditions. The radiation of the nuclear energy can help in medical tests. Radioactive phosphorus is an important diagnostic aid. It is injected into the veins of a patient, it concentrates in the cells of certain brain tumors. Thyroid gland strongly attracts iodine. Radioactive iodine is used both in diagnosing and in treating diseases of the thyroid. Nuclear power is changing the face of medicine with new cures and tests that will cure millions.. Nuclear power can be converted into strong and efficient nuclear energy and be used for many purposes. Nuclear power reactors generates heat that is converted into steam. The steam can be used directly for energy. This energy is used in transportation. Most military subs are now ran by nuclear energy. The most used purpose of nuclear energy can also be used to generate electric power for example in a commercial nuclear power plant. Another way to produce nuclear energy is by gas-cooled reactors with either carbon dioxide or helium as the coolant instead of water. This method is used mainly in commercial nuclear plants in the United Kingdom and France due to the lack of freshwater. With growing popularity nuclear energy will definitely of the future with new ways to use this energy in a positive manner. Scientists can now use nuclear power for biological research to help understand life more. Radioactive isotopes have been described as the most useful research tool since the invention of the microscope. Physiologists use them to learn where and at what speed physical and chemical processes occur in the human body. Isotopes are also used for agricultural Biologists use radioactive isotopes to see how plants absorb chemicals as they grow. With radioactive cobalt, botanists can produce new types of plants. Structural variations that normally take years of selective breeding to develop can be made to occur in a few months. Many believe that nuclear power is too destructive and as such should be

Matt Barrett: Barclay’s CEO Position

Barclays: Matt Barrett’s Journey- Winning Hearts and Minds Barclays was founded in 1690 in London. After 30 years later, Barclays started to expansion its area to the world, and became the first foreign bank to file with the Securities and Exchange Commission in Washington D.C. in 1981. Barclays’s global market capitalization rank was fourth in 1980. However, it fallen to 22 in 2000. In October 1999, Matt Barrett accepted the invitation of Barclays’s CEO position, and started to work on his challenge. At that time, the situation of the Barclays is that institutional investors were unhappy, employees were demoralized, and the front-line and senior executives had lost confidence. Barrett soon discovered an excessive cost problem of Barclays and realized that the bank needed a shift in culture and mind-set, a new strategic direction, a structural overhaul, and an improved communications policy. Barrett had worked on changing the mind-set and culture of Barclays, and he believed that a more fact-based, value- growth orientation to running Barclays was essential. At first six month, Barrett started to build the foundation. Barrett met approximately 10,000 employees during the initial three month. At the same time, Barrett developed his own vision for the bank- earn, invest, and grow. He planned to reduce cost by  £1 billion for saving money from cost. Six months after Barrett became CEO, Barrett committed the goals were to apply equally to him to management, and everyone in the organization. Barrett started to change the top management. For example, Barrett appointed people to take position, which was a significant change on the ExCo and using young talent to the ExCo. Barrett started to think about group strategy. In addition, Barrett and the ExCo decided to work with Marakon to set about looking at all businesses and activities from a value perspective, identifying where value was being created and where it was being destroyed. Under Barnett’s leadership, and with the help of Marakon’s systematic, fact-based approach, the ExCo developed a long-term strategic.

Counting cells using the pour plate method Essay

In the start of this assignment, I was told to choose one of seven other experiments to do. I chose the Counting cells using the pour plate method because I find it much easier than the other ones. In addition, I have had past experience therefore; it should be straightforward. I also have more knowledge of it than the other experiments. I will be testing the effects of various items on the growth of bacteria. I will investigate using the pour plate method in which I will be counting the cells of bacteria produced, of which are viable. The pour plate method can be used to establish the amount of microbes/mL or microbes/gram in a sample. It has the benefit of not have need of earlier arranged plate, and is usually used to examine bacterial contamination of foodstuffs. While using the pour plate method, a diluted specimen is pipetted in a sterile Petri plate, and next melted agar is tipped in and combined with the specimen. Using this technique permits for a bigger volume of the diluted specimen. This is normally in the choice of 0. 1 – 1. 0ml. This technique yields colonies, which produce colonies all over the agar, not only on the surface. Caution has to be taken with this technique to guarantee that the organism to be counted is able to resist the temperatures linked with the melted agar. Dilution Factor The dilution factor is a number used for getting the whole number of infected cells from the observed data. Microorganisms are usually counted in the laboratory using methods like the viable plate count, where a dilution of a sample is plated onto an agar medium. Following the incubation, plates with 30-300 colonies per standard-sized plate are counted. This number of colonies was selected because the number counted is high enough to have statistical accuracy, so far low enough to avoid nutrient competition among the developing colonies. Each of the colonies is supposed to have arisen from only one cell, but this may not be true if chains, pairs, or groups of cells are not entirely broken apart before plating. The sample has to be controlled so that it consists of a number of cells in the right range for plating. If the cell number is high, the sample is diluted; but if too low, the sample is concentrated. Dilutions are carried out by careful, aseptic pipetting of a known volume of sample into a known volume of sterile water, buffer, or saline. This is mixed well and can be used for plating or further dilutions. If the number of cells is unknown, then a range of dilutions is usually ready and plated. HYPOTHESIS: I predict that the more the dilution is, the lesser the number of colonies. VARIABLES: I have considered the accuracy of my measurements and come to the conclusion hat the dependent variable is the aseptic technique, which in this case was E. coli. This is because I had to measure how much I had to put into each of the sterile distilled water bottles. I did not have to make many measurements but other than measuring, the E. coli and a sample of dilution into the next solution then transfer 1. 0cm3 into the petri dish. Obviously, other events took place among these measurements. The independent variable was the Pasteur pipettes which I had to keep changing every time I used one so that my solutions will not get contaminated. My variables are continuous. This means that each time I done the experiment I had to do the same thing over again, therefore they are continuous. APPARATUS:   Six universal bottles, or capped containers – each containing 9. 0cm3 of sterile, distilled water   Twelve sterile Pasteur pipettes – plugged with cotton wool 1cm3 plastic syringe, fitted with a silicon rubber connector, to attach to Pasteur pipettes   Six sterile Petri dishes   Suitable culture for counting, e. g. E. coli or sample of pasteurised milk   Supply of suitable agar medium, molten, kept in water bath at 45i C   Bunsen burner China graph pencil or spirit marker pen   Discard jar containing disinfectant Incubator at 30i C   Adhesive tape   Alcohol. Ruler The different items must be the same amount as each other and these measurements must be accurate due to incorrect results. To make sure my results are reliable I will make sure I count the cells of bacteria twice so I know if I have made any errors. HEALTH AND SAFETY:   Wear protective clothing (gloves)   Wear eye protection (safety glasses)   Tie hair up   Make sure you don’t throw the plastic syringe and sharpened pencil around due to people being stabbed by a pencil   Make sure hands are washed before and after the experiment, thoroughly with soap and water. Working area must be clean during work   Must be aware of contamination   Everything must be labeled correctly due to confusion and a mix up in solutions   Industrial Methylated Spirit is highly flammable to be careful   If the alcohol in the beaker catches on fire, cover the beaker with a damp cloth PROBLEMS WITH PLATE COUNTS:   They need long incubation for colonies to even show   When cell clump, they can guide to an error in counting the viable cells It is extremely simple to have too less or too many colonies on a plate to precisely measure viable count. Avoidance of squashing usually involves serial dilution TO AVOID CONTAMINATION OR OTHER PROBLEMS: Wash hands with soap thoroughly before and after experiment   Disinfect table before and after experiment   Ensure lid of the plate is not took off completely Do not even put the lid on the table so other bacteria does not get onto plate   Do not cough or sneeze on the plates Work near bunsen burner METHOD: Set up equipment. Label containers of sterile distilled water 10-1, 10-2, 10-3, 10-4, 10-5 and 10-6 and the Petri dishes similarly. Label the Petri dishes on their bases. Shake the sample thoroughly to ensure that it is evenly mixed. Then using aseptic technique, transfer 1. 0cm3 of the container labeled 10-1, using the sterile pipette. After use, place the pipette into the discard jar of disinfectant. Mix this first dilution carefully then. Using a fresh sterile pipette each time, transfer a 1. 0cm3 sample of each dilution separately to each appropriate, labelled Petri dish. Again, using aseptic technique, carefully pour cooled, but molten, sterile agar medium into each Petri dish. Swirl each Petri dish very carefully to ensure that the samples and the agar are evenly mixed. Gently move each dish in a figure of eight pattern, but do not allow the agar to spill over the edge of the dishes. Allow the agar to set, and then fasten each lid with 2 pieces of adhesive tape. Invert the dishes, and incubate at 30i C. After incubation, count the number of colonies present in a dish containing a suitable dilution. Calculate the number of viable cells present in 1. 0cm3 of the original culture. As an alternative to pipetting a 1. 0cm3 sample into each Petri dish and then adding molten medium, a 0. 1cm3 sample may be transferred to a ready poured agar plate. The sample is then spread uniformly over the surface of the agar medium using an alcohol flammed glass spreader. 1. 2. 3. 4. Following a couple of days, various sorts of microbes grow as divided colonies. Cells from separate colonies could be picked up for a subculture. IMPLEMENTING This was a very quick process in which everything had to be complete straight after another. Therefore, measurements also should have been done quickly during the experiment straight away to put into whichever solution it may have been. My results have been recorded according to how much attempts I made. In each attempt, I have shown the dilution factor and how many cells I saw in each square using the see through round scale. The see through round scale had 64 squares in it. Some squares were completely filled therefore I have written that down too. I done three replicate to ensure my results were accurate. 10-6 1422 320 1088 943. 3 My results show that as the dilution factor increases the amount of colonies decrease, as stated in my hypothesis. The decrease is shown as exponential, also there no peaks. According to my results, the values are quite variable, but as predicted. The maximum value in average is at the 10-1 dilution factor, 10688 and the minimum value in average is at the 10-6 dilution factor, 943. 3. Here are my results shown on a line graph: ANALYSING CONCLUSIONS: My hypothesis stated that the more the dilution factor would be, the lesser the number of colonies. Well, according to my results, I was correct. As my dilutions increase, my colonies decrease. This is because, during the experiment when I had to take out 1cm3 of solution from 10-2 and put it into the next, which was 10-3, the E. coli was being shared, and decreased as it was let out through the syringe. When I poured it into 10-3, I had to shake it so it was mixed properly. Subsequently, I did the same again but to the next aseptic technique, which was 10-4. Again, the E. coli was being shared. Obviously, it was lesser than it was in 10-2 because it was also being shared in 10-3 and 10-2. This is why as the dilution factor raises, the colonies fall. ANOMALOUS RESULTS: As shown by my results, I only had one error. This was in my third attempt of the experiment at dilution 10-5. It may have been due to contamination while carrying out that particular part of the experiment. For example, I may have left the lid of the plate on the table, which could have not been disinfected, therefore it picked up other bacteria. Alternatively, it could have just been due to my infective flu, I probably sneezed unintentionally on the plate, which caused the whole plate to be filled with colonies. Other reasons include my hands being dirty. Next time I will make sure I wear gloves, or I sneeze to the side if I do and I ensure that I keep the desk disinfected encase I by chance leave the plate’s lid n the table. However since there was only one error, I do not think it made a huge difference to the experiment since my prediction was still correct. But next time I will be aware of these little mistakes. EVALUATION I think my results were reliable since I just made one error and did not have any other anomalies. However, i think if I was to do the experiment, again, I would improve on avoiding contamination and I would do more replicates to show my results as more reliable. My results do not have a specific trend or pattern in which they decrease in, but the fact that they do not keep increasing and decreasing shows its reliability. My replicate values are not very close together; therefore tell I should have done more replicates for accuracy. I think I may have made parallax errors when counting the cells. This means I may have miscounted the results or over counted them. This may have been because of my bad eyesight or due to distraction while counting. This could have been improved to accuracy if I counted each plate 3 times at least. So the correct amount of colonies in each plate would be certain and not doubted on. On the other hand, I could have used a different method to count the cells to make it easier for me, like using a counting meter. To achieve much accurate results I think, other than avoiding contamination, I could have changed around my method a little so it could have been done quicker or much accurately. For example, I could have just left the petri dishes in the incubator for a little longer or lesser period; I could have also used a different culture for counting. If I were to do the experiment again, I would repeat it more than just 3 times so my results can show more accuracy and I can identify where/when I went wrong. Furthermore, the next time I would limit the temperature to see if that would make a difference in allowing my results to be precise and I would also avoid causing any errors. BIBLIOGRAPHY   http://www. bio. fsu. edu/courses/mcb4403L/dilution. pdf   http://filebox. vt. edu/users/chagedor/biol_4684/Methods/platecounts.html http://biology. clc. uc. edu/fankhauser/Labs/Microbiology/Meat_Milk/Pour_Plate. htm   http://www. microbiologyprocedure. com/microbiological-methods/pour-plate-method. htm   Class notes   Class hand outs   http://www. mansfield. ohio-state. edu/~sabedon/biol4038. htm. Micro Organisms and Biotechnology, John adds. Erica Larkcom. Ruth Miller (Nelson) ISBN 0-17-448269-8   http://books. google. co. uk/books? id=AtjDUn5KfG0C&pg=PA185&lpg=PA185&dq=Counting+cells+using+pour+plate+method&source=web&ots=H1ulPxFpd3&sig=S9pvM8ulJXfrta7nuKb74VX4H5w&hl=en&sa=X&oi=book_result&resnum=10&ct=result#PPA186,M1.